by Upbeat Marketing | Mar 8, 2013 | Branding, Business Growth, Creative Solutions, Lead Generation, Marketing, PR, Products & Services, Review Sites, Search Engine Optimization, Social Media
How many of you reading this post have downloaded an app? I’m guessing nearly every single person. As consumers, we’ve all learned to rely on the convenience of apps to help streamline our daily lives – from business to entertainment, there is an app for just about...
by Upbeat Marketing | Feb 8, 2013 | Business Growth, Creative Solutions, Grassroots Marketing, Marketing, PR, Search Engine Optimization
So, I’ve seen this question come up quite a bit in recently: “How are PR and SEO related?” I think it’s a fair question. So I’ll endeavor an answer. When we talk about Search Engine Optimization, we’re talking about a website, its pages and how those pages appear to...
by Upbeat Marketing | Dec 20, 2012 | Marketing, Review Sites, Search Engine Optimization, Social Media
There’s a plethora of buzz about how social media effects SEO. And while there is some cause and effect between these two marketing efforts, there is no science to it…yet. Google maintains that it wants “as close to ideal rankings and best quality search results as...
by Upbeat Marketing | Nov 8, 2012 | Blogging, Business Growth, Creative Solutions, Marketing, Search Engine Optimization
Google continues to update its criteria for landing those coveted spots in the top search results, but we can all agree that ultimately what Google is looking for is great and original content. With this “fact” in mind, it can yield dividends to create a...
by Upbeat Marketing | Aug 23, 2012 | Blog Posts, Business Growth, Marketing, Pay Per Click Advertising, Search Engine Optimization
Increasing local presence on search engines, local listings and citation sites is a must for all businesses, especially local businesses. Gaining a local presence on search engines is simple and straightforward; just claim a location on Google, Yahoo! and Yelp, then...
by Upbeat Marketing | Jun 14, 2012 | Branding, Marketing, Search Engine Optimization, Social Media
We keep hearing “Content is King.” As a small business, it can be challenging to create content for social media posts, blog posts, website pages, email campaigns, print collateral and more on a daily or weekly basis. Where do you find content? How do you create it?...
