by Upbeat Marketing | Jun 27, 2012 | Marketing, Productivity, Social Media
Now that you have the content, when do you post it? Businesses can drill down quite a way to determine the right time, the right content, the right audience and the right medium to post. For the purpose of the blog, we will focus on optimal time zones/audience and...
by Upbeat Marketing | Jun 14, 2012 | Branding, Marketing, Search Engine Optimization, Social Media
We keep hearing “Content is King.” As a small business, it can be challenging to create content for social media posts, blog posts, website pages, email campaigns, print collateral and more on a daily or weekly basis. Where do you find content? How do you create it?...
by Upbeat Marketing | May 16, 2012 | Blog Posts, Business Growth, Marketing, Pay Per Click Advertising, Search Engine Optimization
In true Google form, they thrust another update upon us with little to no warning. Fortunately, this is update is pretty cool. Starting mid-May, users will see changes in AdWords to keyword matching and quality score evaluation. Change to Keyword Matching Phrase +...
by Upbeat Marketing | May 10, 2012 | Branding, Business Growth, Event Marketing, Marketing, PR
Every business has one fear in common: making a PUBLIC mistake. But should that be your biggest fear? No. Every company makes mistakes – it’s inevitable! Accidents happen or something slips through the cracks, but it’s the way that the situation is handled that...
by Upbeat Marketing | Apr 18, 2012 | Business Growth, Email Marketing, Marketing, Mobile Marketing
Is your company on the Mobile Marketing bandwagon yet? You should be! Check out these stats: • In 2011, there were 5.9 billion mobile subscribers recorded and 1.2 billion mobile web users • Today, mobile devices account for 8.49% of global website hits • Mobile...
by Upbeat Marketing | Apr 11, 2012 | Marketing
It’s not often we come across an under-served and under-marketed captive audience. Well, we’ve got one, 77 million-strong, and they have discretionary income, flexibility and high credit scores. They are Baby Boomers! This unique group, which has lived through and...
