by Suzanne Feezel | Sep 17, 2014 | Marketing, Video Marketing
Do you have the time to write 1.8 million words? We didn’t think so. According to Dr. James McQuivey of Forrester Research, 1.8 million words is the value of one minute of video(Source: Video Brewery). It’s like that old adage “a picture is worth a thousand words”...
by Upbeat Marketing | Mar 24, 2014 | Branding, Business Growth, Creative Solutions, Grassroots Marketing, Marketing
“A 2012 Google study found that 60 percent of B2B tech buyers seek peer reviews before they make a purchase decision. And, according to a McKinsey report, word of mouth is the primary factor behind 20 to 50 percent of all purchase decisions.” We cannot...
by Upbeat Marketing | Jan 21, 2014 | Business Growth, Creative Solutions, Event Marketing, Grassroots Marketing, Marketing
Events are an essential way to get your product or business out there in the public eye. However at any standard event, be it a tradeshow, festival or fair, there are bound to be other companies and even your competition present! How do you make sure that your booth...
by Upbeat Marketing | Dec 18, 2013 | Brainstorming, Business Growth, Creative Solutions, holiday marketing, Marketing
Tis the season! Christmas is right around the corner and new year celebrations will follow closely behind. While the holidays can be seen as stressful to some, we encourage you to utilize the holidays to expand, develop and plan out your goals for 2014. Holiday...
by Upbeat Marketing | Oct 30, 2013 | Blogging, Business Growth, Creative Solutions, Marketing, Social Media
In a growing technological world where consumers are becoming more informed, intelligent and saavy every minute, the customer experience in changing. You cannot treat your customers in a cookie cutter way or apply the same customer experience you did years ago to...
by Upbeat Marketing | Oct 16, 2013 | Blog Posts, Branding, Business Growth, Creative Solutions, Insipiration, Marketing
Emotions are what drive us to certain actions and to think certain things. How can a business harness these powerful emotions and use it in marketing to benefit the company and drive sales? Adding the power of emotion to your messaging can help grab your...
