by Upbeat Marketing | Mar 24, 2014 | Branding, Business Growth, Creative Solutions, Grassroots Marketing, Marketing
“A 2012 Google study found that 60 percent of B2B tech buyers seek peer reviews before they make a purchase decision. And, according to a McKinsey report, word of mouth is the primary factor behind 20 to 50 percent of all purchase decisions.” We cannot...
by Upbeat Marketing | Jan 21, 2014 | Business Growth, Creative Solutions, Event Marketing, Grassroots Marketing, Marketing
Events are an essential way to get your product or business out there in the public eye. However at any standard event, be it a tradeshow, festival or fair, there are bound to be other companies and even your competition present! How do you make sure that your booth...
by Upbeat Marketing | Oct 2, 2013 | Branding, Business Growth, Creative Solutions, Grassroots Marketing, Marketing
We all are a part of them. Those advocacy or frequent buyer programs with our favorite coffee shop or clothing store. We subscribe to the emails and keep our special little punch cards in our wallets. How can you channel this energy into your business and create an...
by Suzanne Feezel | Jun 20, 2013 | Blog Posts, Business Growth, Creative Solutions, Grassroots Marketing, Insipiration, Non-profit, Productivity, Social Media
Have you ever wanted to start a creative business and/or art project, but you didn’t have the initial funds to get it started? There is an answer for you without necessarily taking on that second job. The answer is crowdfunding. The definition of crowdfunding is the...
by Upbeat Marketing | Feb 8, 2013 | Business Growth, Creative Solutions, Grassroots Marketing, Marketing, PR, Search Engine Optimization
So, I’ve seen this question come up quite a bit in recently: “How are PR and SEO related?” I think it’s a fair question. So I’ll endeavor an answer. When we talk about Search Engine Optimization, we’re talking about a website, its pages and how those pages appear to...
by Upbeat Marketing | Nov 1, 2012 | Blog Posts, Grassroots Marketing, Marketing, Mobile Marketing, Pay Per Click Advertising, Social Media
Whether you’re a rockin’ robin or a fledgling on Twitter, there are a couple of things you should know. Twitter made a few recent updates, and we have some best practices to share with you. Soon, you’ll be singing like a robin in the rain! Mobile Updates Twitters’...
