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Optimize Your Email Campaign

by Upbeat Marketing | Dec 12, 2011 | Business Growth, Email Marketing, Grassroots Marketing, Marketing

Most everyone has experienced an email marketing campaign: a thank you for an online purchase, an e-newsletter or e-blast. As a small business owner, it can be one of the most effective ways to increase sales, stay in front of your customers, and get the word out...

The Evolution of a Company Logo

by Upbeat Marketing | Nov 4, 2011 | Branding, Business Growth, Logos & Websites, Marketing

Your company logo is a very important part of your overall brand.  In many cases, your logo serves as the first interaction or experience your customer has with your business.  The logo itself can tell the story of your business or capture the personality of the...

THE JOBS WAY – “Think Different”

by Upbeat Marketing | Oct 19, 2011 | Business Growth, Productivity

  This past week the business world, tech community and general population lost a great leader and even greater “thinker.”  Steve Jobs took Apple from his garage to your everyday life.  How does a man take a small computer company from nothing to almost everyone in...

Gain Popularity with Search Engine Optimization [SEO]

by Upbeat Marketing | Oct 14, 2011 | Business Growth, Products & Services, Social Media

SEO [Search-Engine-Optimization] is the discipline of forming a website to be attractive to search engines. We use the word “form” because like art, it can be an additive process, a subtractive, or it can be a matter of editing what’s there, forming and shaping what...

Why Should You Have a Blog?

by Upbeat Marketing | Oct 5, 2011 | Business Growth, Marketing, Social Media

Upbeat often gets asked by clients, “Should I have a blog?” After all, it seems like everyone has one now days. It’s easy to think that your blog will be either uninteresting or get lost amongst all the other blogs in cyberspace. However, putting forth the right...

Google+ Social Networking

by Upbeat Marketing | Jul 14, 2011 | Business Growth, Marketing, Social Media

You may have heard the recent buzz surrounding Google+, the new rage in social networking.  With little known thus far, we are breaking it down for you right here! Google+ is a social networking service launched on June, 28, 2011 by search engine giant, Google. ...
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