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How to Win Friends and Influence People—Online

by Upbeat Marketing | Feb 21, 2013 | Branding, Business Growth, Lead Generation, Logos & Websites, Social Media

Dale Carnegie gave the following advice in his bestseller, How to Win Friends and Influence People: “So if you aspire to be a good conversationalist, be an attentive listener. To be interesting, be interested. Ask questions that other persons will enjoy...

Kissing Cousins Continued: SEO and PR

by Upbeat Marketing | Feb 8, 2013 | Business Growth, Creative Solutions, Grassroots Marketing, Marketing, PR, Search Engine Optimization

So, I’ve seen this question come up quite a bit in recently: “How are PR and SEO related?” I think it’s a fair question. So I’ll endeavor an answer. When we talk about Search Engine Optimization, we’re talking about a website, its pages and how those pages appear to...

Podcasts for Small Businesses

by Upbeat Marketing | Jan 17, 2013 | Blog Posts, Branding, Business Growth, Creative Solutions, Email Marketing, Lead Generation, Marketing, Podcasts, PR

A podcast is essentially digital media in the format of a recorded radio show created by an informed and impassioned host.  Once a podcast, or episode, is recorded, users can listen by downloading or streaming the content onto a computer or mobile device. The...

Top 5 Holiday Marketing Opportunities

by Upbeat Marketing | Nov 16, 2012 | Blog Posts, Business Growth, Creative Solutions, Email Marketing, Marketing

The holiday season is a prime time to connect with new customers, thank current customers and re-engage past customers. November and December are consumer-heavy months where people are searching for brands that help them give the perfect gift. Embrace this opportunity...

Strategy Tips to Prepare Your Business for the New Year

by Upbeat Marketing | Nov 13, 2012 | Brainstorming, Business Growth, Creative Solutions, Lead Generation, Marketing, Productivity

Wow, we can’t believe how quickly 2012 has flown by! As we approach 2013, now is the time to revisit your previous year’s marketing strategy and begin preparing for the New Year.  Take a few minutes to reflect on the current year. How did your business...

Blogging for SEO Success

by Upbeat Marketing | Nov 8, 2012 | Blogging, Business Growth, Creative Solutions, Marketing, Search Engine Optimization

Google continues to update its criteria for landing those coveted spots in the top search results, but we can all agree that ultimately what Google is looking for is great and original content.  With this “fact” in mind, it can yield dividends to create a...
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