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Building B2B Brand Advocates

by Upbeat Marketing | Mar 24, 2014 | Branding, Business Growth, Creative Solutions, Grassroots Marketing, Marketing

“A 2012 Google study found that 60 percent of B2B tech buyers seek peer reviews before they make a purchase decision. And, according to a McKinsey report, word of mouth is the primary factor behind 20 to 50 percent of all purchase decisions.” We cannot...

Easy Ways to See Returns on Social Media

by Upbeat Marketing | Oct 23, 2013 | Branding, Business Growth, Creative Solutions, Social Media

Most of us are already aware that businesses are taking on social media at a rapid pace.  Social media is an incredible tool to build your brand and your business! Inc.com states that the greatest benefit according to marketers is “generating more business...

The Power of Emotions

by Upbeat Marketing | Oct 16, 2013 | Blog Posts, Branding, Business Growth, Creative Solutions, Insipiration, Marketing

Emotions are what drive us to certain actions and to think certain things. How can a business harness these powerful emotions and use it in marketing to benefit the company and drive sales? Adding the power of emotion to your messaging can help grab your...

Creating An Advocacy Program For Your Company

by Upbeat Marketing | Oct 2, 2013 | Branding, Business Growth, Creative Solutions, Grassroots Marketing, Marketing

We all are a part of them. Those advocacy or frequent buyer programs with our favorite coffee shop or clothing store. We subscribe to the emails and keep our special little punch cards in our wallets. How can you channel this energy into your business and create an...

A Basic Approach to a Successful Social Media Presence

by Upbeat Marketing | Sep 24, 2013 | Blog Posts, Blogging, Branding, Creative Solutions, Marketing, Social Media

For the sake of this blog post, let’s assume your social media approach for your business could be improved. Let’s also assume that a successful social media presence is a key component to your success in reaching new clients and/or customers.  This blog...

New Client: The Mothers’ Milk Bank

by Suzanne Feezel | May 9, 2013 | Blog Posts, Branding, Business Growth, Creative Solutions, Non-profit

At Upbeat Marketing we have had mothers on our mind, and it’s not just because Mother’s Day is around the corner. We are excited to welcome The Mothers’ Milk Bank (MMBA) at Austin on board as a new client. We look forward to working in partnership with Zeehive, a...
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