by Upbeat Marketing | Feb 21, 2013 | Branding, Business Growth, Lead Generation, Logos & Websites, Social Media
Dale Carnegie gave the following advice in his bestseller, How to Win Friends and Influence People: “So if you aspire to be a good conversationalist, be an attentive listener. To be interesting, be interested. Ask questions that other persons will enjoy...
by Upbeat Marketing | Feb 8, 2013 | Business Growth, Creative Solutions, Grassroots Marketing, Marketing, PR, Search Engine Optimization
So, I’ve seen this question come up quite a bit in recently: “How are PR and SEO related?” I think it’s a fair question. So I’ll endeavor an answer. When we talk about Search Engine Optimization, we’re talking about a website, its pages and how those pages appear to...
by Upbeat Marketing | Feb 1, 2013 | Blogging, Brainstorming, Branding, Creative Solutions, Insipiration, Marketing
Do you recall playing riveting games of Connect 4 as a child? Much like the strategy involved in Connect 4, success in marketing requires many pieces working together. Today, an aspect of marketing that is becoming increasingly significant and effective is the use...
by Upbeat Marketing | Jan 17, 2013 | Blog Posts, Branding, Business Growth, Creative Solutions, Email Marketing, Lead Generation, Marketing, Podcasts, PR
A podcast is essentially digital media in the format of a recorded radio show created by an informed and impassioned host. Once a podcast, or episode, is recorded, users can listen by downloading or streaming the content onto a computer or mobile device. The...
by Upbeat Marketing | Jan 10, 2013 | Creative Solutions, Insipiration, Marketing, Productivity
While brainstorming ideas for a client a few weeks ago, we started singing the Sound of Music song, “My Favorite Things.” It got me thinking about my favorite marketing things so I thought I’d put together an industry version. Click here and give the...
by Upbeat Marketing | Jan 4, 2013 | Insipiration, Marketing, Productivity
Wow, 2012 was a tremendous year of growth and exciting new projects for Upbeat Marketing. In our third year of business, we experienced so many positive changes and new opportunities that is was hard to keep up at times! However, we are never known to turn down a...
by Upbeat Marketing | Dec 20, 2012 | Marketing, Review Sites, Search Engine Optimization, Social Media
There’s a plethora of buzz about how social media effects SEO. And while there is some cause and effect between these two marketing efforts, there is no science to it…yet. Google maintains that it wants “as close to ideal rankings and best quality search results as...
by Upbeat Marketing | Dec 6, 2012 | Blogging, Creative Solutions, Insipiration, Marketing, Productivity
As a business owner, keeping up with your industry trends and conversations can be overwhelming. In today’s content-driven world, we’re constantly recommending tools and strategies to help our clients improve their efficiency and find new content ideas for their...
by Upbeat Marketing | Nov 29, 2012 | Blog Posts, Brainstorming, Creative Solutions, Insipiration, Productivity
For many of us a typical workday is filled with meetings, tasks and a never-ending flow of emails. With this dizzying pace it’s easy to function from day-to-day on autopilot without stopping to refresh or refocus. Unfortunately, when we head in this direction it...
by Upbeat Marketing | Nov 16, 2012 | Blog Posts, Business Growth, Creative Solutions, Email Marketing, Marketing
The holiday season is a prime time to connect with new customers, thank current customers and re-engage past customers. November and December are consumer-heavy months where people are searching for brands that help them give the perfect gift. Embrace this opportunity...