by Upbeat Marketing | Feb 8, 2013 | Business Growth, Creative Solutions, Grassroots Marketing, Marketing, PR, Search Engine Optimization
So, I’ve seen this question come up quite a bit in recently: “How are PR and SEO related?” I think it’s a fair question. So I’ll endeavor an answer. When we talk about Search Engine Optimization, we’re talking about a website, its pages and how those pages appear to...
by Upbeat Marketing | Feb 1, 2013 | Blogging, Brainstorming, Branding, Creative Solutions, Insipiration, Marketing
Do you recall playing riveting games of Connect 4 as a child? Much like the strategy involved in Connect 4, success in marketing requires many pieces working together. Today, an aspect of marketing that is becoming increasingly significant and effective is the use...
by Upbeat Marketing | Jan 17, 2013 | Blog Posts, Branding, Business Growth, Creative Solutions, Email Marketing, Lead Generation, Marketing, Podcasts, PR
A podcast is essentially digital media in the format of a recorded radio show created by an informed and impassioned host. Once a podcast, or episode, is recorded, users can listen by downloading or streaming the content onto a computer or mobile device. The...
by Upbeat Marketing | Jan 10, 2013 | Creative Solutions, Insipiration, Marketing, Productivity
While brainstorming ideas for a client a few weeks ago, we started singing the Sound of Music song, “My Favorite Things.” It got me thinking about my favorite marketing things so I thought I’d put together an industry version. Click here and give the...
by Upbeat Marketing | Jan 4, 2013 | Insipiration, Marketing, Productivity
Wow, 2012 was a tremendous year of growth and exciting new projects for Upbeat Marketing. In our third year of business, we experienced so many positive changes and new opportunities that is was hard to keep up at times! However, we are never known to turn down a...