Boomer Marketing

It’s not often we come across an under-served and under-marketed captive audience. Well, we’ve got one, 77 million-strong, and they have discretionary income, flexibility and high credit scores. They are Baby Boomers! This unique group, which has lived through and...

Pinteresting

Pinterest is a new social media website that allows people to organize and share anything and everything they find on the web.  It is basically a virtual pin board.  Pinterest allows people to “pin” the things that they see when they are surfing the web instead of...