by Upbeat Marketing | Mar 24, 2014 | Branding, Business Growth, Creative Solutions, Grassroots Marketing, Marketing
“A 2012 Google study found that 60 percent of B2B tech buyers seek peer reviews before they make a purchase decision. And, according to a McKinsey report, word of mouth is the primary factor behind 20 to 50 percent of all purchase decisions.” We cannot...
by Upbeat Marketing | Oct 2, 2013 | Branding, Business Growth, Creative Solutions, Grassroots Marketing, Marketing
We all are a part of them. Those advocacy or frequent buyer programs with our favorite coffee shop or clothing store. We subscribe to the emails and keep our special little punch cards in our wallets. How can you channel this energy into your business and create an...