roundupheader

Texas Round-Up

Texas Round-Up Challenges

  • Re-engage the Texas Round-Up audience and help the internal team execute more efficiently during a period of rebuilding for the organization
  • Create a comprehensive event strategy for 2013 Texas Round-Up Outline ideas for improving and building community partnerships
  • More effective usage of their 30k+ email subscriber database to drive registration
  • More effective usage and improved frequency with their social media accounts to drive registration (Facebook and Twitter)

Upbeat Marketing Solutions

  • Design of a comprehensive race promotion strategy that included a messaging platform, promotional materials and signage, email marketing campaign, social media and YouTube campaign, blog campaign, suggestions for online web presence and SEO, a print, TV & radio advertising campaign, online event listings and event invitations, PR and community partnerships and grassroots and marketing ideas
  • Consultation on consistent brand management, including a new logo design, t-shirt design, event signage, email template, social media accounts and more
  • Generation of original content and management of the 30k+ subscriber account for 12 email blasts to drive registration over the course of a four-month campaign through Constant Contact
  • Creation and execution of a social media strategy that included optimizing the race Facebook page, driving registration, managing contests, engaging with partners and sponsors and posting 7-9 original posts per week over a four-month campaign. Our efforts helped increase Facebook fans by 17% and resulted in increased fan engagement
  • Created and executed a social media strategy that included optimizing Twitter, driving registration, managing contests, engaging with partners and sponsors and posting 10-12 original tweets per week over a four-month campaign. Our efforts helped increase Twitter followers by 48% and resulted in increased follower engagement

Outcomes

The Texas Round-Up celebrated its 10th year in 2013. Upbeat was proud to be an integral part of their overall campaign and to help the organization develop a systematic approach to the event that can be applied for years to come. In addition to the services listed above, Upbeat Marketing also donated marketing services valued at $2400 to this non-profit organization.