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Tacodeli

Tacodeli Challenges

  • Current website design is out-dated and does not capture the brand personality
  • Current website copy does not tell the full Tacodeli story – specifically missing Tacodeli’s commitment to the community and to quality ingredients
  • Current website does not allow for company expansion plans

Upbeat Marketing Solutions

  • Researched and analyzed competitor websites to better understand “taco” market
  • Conducted a group interview with Tacodeli internal team to uncover their personal passion and commitment to serving the best taco in town
  • Recommended a responsive WordPress website to allow more flexibility and control for the Tacodeli internal team, including future messaging changes and ongoing taco features
  • Outlined a new site map that allows for creative ideas as well as future company growth, including a customized Google map showcasing local farm and ranch suppliers
  • Revamped their existing website copy to better reflect the company’s personality and commitment to the community and fresh quality ingredients
  • Redesigned their website to display their expansive menu and showcase the passion behind Tacodeli – their commitment to serving the community and fresh quality ingredients
  • The new website included mobile-responsive functionality, allowing the browser to adjust depending on the device (desktop, tablet, mobile)

mobile responsive website

Outcomes

Tacodeli’s website is now a direct reflection of the well-recognized brand they’ve worked so hard to build in Austin. New customers will understand why Tacodeli is not just another taco joint. They will quickly learn of Tacodeli’s commitment to fresh ingredients and will have the opportunity to view a list of the local farms and ranches that supply their meat, dairy and produce. Their desire to connect with the community will be showcased through pictures and clear guidelines for donation requests. The rotating taco features and menu descriptions will make mouths water. And the easy access to all Tacodeli locations and contact information will ensure no one goes hungry. We are proud to have worked closely with such an Austin-original!

Click here to preview the new Tacodeli site!