Screen Shot 2013-06-18 at 2.49.35 PM

Dr. Jen Mushtaler & Capital Ob/Gyn Associates of TX

Dr. Jennifer Mushtaler (OB JEN) Challenges

  • Desired to create a personal brand to distinguish herself from other doctors in a large practice
  • Desired to target female athletes and become the go-to Ob/Gyn for runners and triathletes in Austin

Upbeat Marketing Solutions

  • Created Dr. Mushtaler’s personal brand campaign “Who’s Your OB JEN?”
    • Design of Who’s Your OB JEN logo
    • Creation and design of Who’s Your OB JEN blog
  • Design and execution of PR campaigns for Who’s Your OB JEN consisting of press releases and media pitches
  • Design and execution of print collateral for “Who’s Your OB JEN?” including t-shirts, brochures, pamphlets, stickers, emory boards and more
  • Design and execution of campaign to target female athletes including facilitating race sponsorship, community partnerships introductions, identifying target races
  • Designed and execution of ad campaigns and media buys from start to finish including magazine and radio placements

Outcomes

Development and growth of “Who’s Your OB JEN?” campaign led to an independent identity and secured a niche for Dr. Mushtaler with female athletes in Austin.  Through the success of her branding and patient increase, she was able to start her own practice Capital Ob/Gyn Associates of Texas in October of 2010 and hire two more physicians by 2012.

Capital Ob/Gyn Associates of Texas Challenges

  • Build new company brand
  • Attract new patients using elements of the “Who’s Your OB JEN?” campaign
  • Continue to stay ahead of the competition through creative, grassroots marketing ideas

Upbeat Marketing Solutions

  • Design of Capital Ob/Gyn Associates of Texas logo
  • Design of Capital Ob/Gyn Associates of Texas website
  • Design and execution of SEO and SEM strategy to drive new patients via Google
  • Design and execution of print collateral including brochures, pamphlets, in-take forms, business cards, letterhead, office signage, scrubs and more
  • Execution of PR campaigns consisting of press releases and media pitches
  • Design and execution of ad campaigns and media buys from start to finish including magazine and radio placements
  • Design and execution of campaign to target female athletes including facilitating race sponsorship, community partners/introductions, identifying target races
  • Copywriting for all areas of the business, including website, blog, PR campaigns, ads and print collateral

Outcomes

Since Capital Ob/Gyn Associates of Texas was established in October of 2010, Dr. Mushtaler has grown her practice, moved to a larger office and hired two additional physicians. Today, Upbeat Marketing continues to be her right-hand marketing partner handling all of the above and any new projects the practice needs to maintain a steady growth curve.