Optimizing Social Media for Success

The impact of social media on the success of a business is becoming more and more apparent. Businesses and brands alike are seeing the importance of staying relevant online in a digital and mobile world, but many are struggling to effectively use social media to meet...

The Value of Video Marketing

Do you have the time to write 1.8 million words? We didn’t think so. According to Dr. James McQuivey of Forrester Research, 1.8 million words is the value of one minute of video(Source: Video Brewery). It’s like that old adage “a picture is worth a thousand words”...

Let’s Be Honest About Marketing Copy

So you are writing some copy for your marketing materials… What do you say? How do you say it? Who will read it? Let’s break down some simple questions that most professionals ask when writing copy for their marketing materials. 1) Can I use the same copy...