Optimizing Social Media for Success

The impact of social media on the success of a business is becoming more and more apparent. Businesses and brands alike are seeing the importance of staying relevant online in a digital and mobile world, but many are struggling to effectively use social media to meet...

The Value of Video Marketing

Do you have the time to write 1.8 million words? We didn’t think so. According to Dr. James McQuivey of Forrester Research, 1.8 million words is the value of one minute of video(Source: Video Brewery). It’s like that old adage “a picture is worth a thousand words”...

Coco and Duckie: A Messaging Platform Case Study

Today more than ever consumers desire to engage and feel connected to the brands behind the products and services they use.  In fact, they are investing more time in researching and learning about companies and products before making their purchasing decisions.  The...