Most of us are already aware that businesses are taking on social media at a rapid pace. Social media is an incredible tool to build your brand and your business!
Inc.com states that the greatest benefit according to marketers is “generating more business exposure” (see their article, “Social Media Takes Time But Pays Off“). Even better, this increased visibility filters down best to small business owners! 59% reported that social media has helped them find and secure new business partners. Strategic partnerships are essential for referrals, branding, and overall growth.
So how does one measure returns on social media? After all, it does require a bit of time! Inc.com also offers a short guide on how to build your presence organically so that you can begin to see payoffs. In other words, how to monetize social media.
Once you’ve established yourself in all of the major channels and have become comfortable talking to and engaging your audience, you can start seeing monetary benefits by:
- Offering special promotions
- Using Facebook, Twitter or Google Ad Words – all of which offer additional benefits in metrics and in learning about your audience demographics
- Selling your products in an online store via Facebook
- Using social media to retain loyal customers in addition to gaining new ones
What’s most wonderful about social media is that you are free to experiment and be creative in the ways you interact with your audience.
If you’d like to learn more about social media or to refine your social media marketing strategy, visit www.upbeatmarketingaustin.com or contact email@example.com or 512.222.7141. We look forward to hearing from you!