Responsive Design: More Than a Passing Trend

As a business owner you are likely approached every day with the “newest thing” that you must start doing in order to experience success in your industry.  Investing time and resources in trends that will quickly pass away can be detrimental to a company, so it’s important to understand which new technologies and new strategies are worthy of your investment.

Luckily, we are here to help you weed through the passing trends to find the marketing tools that will benefit you long term.  One investment we guarentee you won’t be sorry you made is making the switch from a standard website design to a responsive design.

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Responsive web design simply adjusts your website content to fit the device that it is being viewed on, which significantly improves the user experience. This allows your customers to easily view your website on their laptop, tablet (landscape or portrait) or mobile phone, and it adjusts to a design that makes sense for that screen.

Why is Responsive Design Important?

You may be asking yourself, “Why do I really need it?” First, it’s meeting your customers where they are. According to research, “Some 88% of U.S. adults own a cell phone of some kind as of April 2012 (which could only be more today), and more than half of these cell owners (55%) use their phone to go online. Moreover, 31% of these current cell internet users say that they mostly go online using their cell phone, and not using some other device such as a desktop or laptop computer.” (Pew Research)

The overwhelming majority of your customers are on their cell phones when making their purchasing decisions, and it is important that you make it as easy as possible for them to quickly gain the information they need.

Secondly, responsive design is good for Search Engine Optimization (SEO).  This simply means that having a responsive design will increase your chances of potential customers finding you above your competitors when they are searching the web.  Google, the leading search engine, ranks sites that are optimized for mobile higher in mobile searches – they even recommend it as an industry best practice.

Tacodeli – An Example of Responsive Design:

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Recently, we had the pleasure of redesigning the Tacodeli website and refreshing their messaging.  In fact, their new responsive website just went live this week!  With a majority of their traffic coming through mobile devices, we recommended that they invest in a responsive site.  To experience the difference of a responsive site for yourself, take a look at their website www.tacodeli.com on your laptop, then visit their website from your smart phone. Notice that you can still easily click through their navigation even when viewing their website from the small screen on your smart phone.  Now you can quickly select and order that taco you crave!

Screen Shot 2013-07-26 at 7.46.10 AMLet us take your business to the next level through responsive design. Contact us at info@upbeatmarketingaustin.com or 512-222-7141 to learn more.

Lauren Perkins
Account Manager
Upbeat Marketing

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