Dale Carnegie gave the following advice in his bestseller, How to Win Friends and Influence People:
“So if you aspire to be a good conversationalist, be an attentive listener. To be interesting, be interested. Ask questions that other persons will enjoy answering.”
We love our friends because they are genuinely interested in our lives. We share our trials and our joys with those closest to us, and as a result we can meet one another’s needs. It’s unlikely that your business can share in quite this capacity, but if you focus your communication around your clients’ wants and needs you will see a tremendous growth in the quality of your relationships with customers!
The buyer-centric marketplace we live in means the buyer controls the “sales” process. Your job as a business owner is to act as a information resource and to give the customer an idea of what a relationship with you would be like – basically, allowing them to know who you are. Here are a few tips you can start using right now:
- Write an incredible About Us page
- Exchange content about “product and pricing” specs for news, white papers, Twitter streams and other content that act as a resource for what your customers’ are searching for (see this Entrepreneur article: 3 Common Marketing Mistakes and How To Fix Them)
- Integrate your brand into the lives of your customers by spending time where they spend time. Susan Gunelius of Entrepreneur hints to not “interrupt” your customers with “marketing messages” but to engage them in conversation instead (See 5 Signs You Need A Marketing Makeover)
If the topic has caught your interest, this Inc.com article digs even deeper into online relationships: Building Online Trust: 7 Tips for Being Authentic.
Upbeat Marketing specializes in branding and online marketing. We love talking building business and relationships! You can reach us at www.upbeatmarketingaustin.com or at 512.222.7141.
Thank you for reading!
Upbeat Marketing Intern