Monthly Archives: May 2012

Google AdWords Recent Update

In true Google form, they thrust another update upon us with little to no warning. Fortunately, this is update is pretty cool. Starting mid-May, users will see changes in AdWords to keyword matching and quality score evaluation. Change to Keyword…

Posted in Blog Posts, Business Growth, Marketing, Pay Per Click Advertising, Search Engine Optimization | Tagged , , , , , , , , , | Leave a comment

How to Handle a PR Crisis

Every business has one fear in common: making a PUBLIC mistake. But should that be your biggest fear? No. Every company makes mistakes – it’s inevitable! Accidents happen or something slips through the cracks, but it’s the way that the…

Posted in Branding, Business Growth, Event Marketing, Marketing, PR | Tagged , , , , , , | Leave a comment