Facebook Betters their Business Pages

Facebook is changing the world we live in — and now the positive implications of this social media tool for business owners just took a giant step forward.  For most major markets, Facebook has become a necessity for business growth and company branding.  In fact, even if you aren’t engaging with others on Facebook, chances are they (customers, friends, other businesses) are trying to engage with you.       

The NEW Business Page Upgrades recently announced by Facebook make it much easier for business owners to reach out to current and potential customers and partners.  This is good news!  If you have a business page, the business can now operate as a person unto itself.  In other words, you “are” your page now. 

The NEW Facebook Business Page updgrades allow you to: 

-View a separate News Feed for your business, populated with pages and people “liked” by your business.

-Receive Notification when any user interacts with your business page or pages you manage (likes, comments, posts and so on).

-“Like” and comment on other business pages using your business’ voice, rather than your individual voice.

Hey, cheers to you too!

This last point is key!  With the option to “friend” and interact with other businesses, you can develop and leverage strategic partnerships with others in your field.   What else are friends for but to share information and help each other out?

The only major downside is that there is still no posting as a business on an individual’s profile wall.  However, this precaution makes sense — Facebook is protecting individuals from receiving spam and unwanted solicitation on their personal profile. 

To get started with the new pages, just log in, click account and “Use Facebook as a Page”.  Switch over to your page, take the tour and begin using Facebook with your company voice!

If you haven’t already signed up, don’t miss out on this opportunity to interact directly with the customers and personalities that influence buying decisions for your business. www.facebook.com   

Questions about Facebook Upgrades?
If you have any questions about the new Business Page Upgrades, don’t hesitate to contact Upbeat Marketing at 512-417-0070 or suzanne@upbeatmarketingaustin.com.  We are available for hourly walk-through sessions to get you up to speed with the latest and greatest on Facebook!

Visit www.upbeatmarketingaustin.com to learn more.

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