Austin Sports Expo – Event Marketing & Promotion

Upbeat Marketing has been working closely with the Austin Sports Expo over the past few months, and this project has been a blast!  The expo event was designed to expose the Austin residents to ALL that the city has to offer in terms of health and fitness — everything from paddle boarding, rugby and rowing to rock climbing, inline skating and triathlon.  For some Austinites, this will be an event where they can learn about NEW and challenging activities available throughout the city.  For others, it’s a chance to get a jump start on their New Year Resolutions.  Regardless, the goal is to unite the health and fitness industry by bringing everyone together in one place — the end result being a healther and more active city!

The idea for the Austin Sports Expo came from an individual (and local resident) Steven Gonzales.  Upbeat Marketing got wind of this first-time event in June through a sports-therapy client and quickly partnered with Steven to help promote the event!  Upbeat Marketing been responsible for recruiting unique and interesting vendors to the event as well as working closely with the vendors themselves to “make the most” of their marketing efforts (and dollars) at the Austin Sports Expo.  However, most importantly, we have also worked diligently to promote the event in the Austin community through PR and Media opportunities.   

A big part of our event promotion strategy has been grassroots, utilizing a Facebook Group Page as well as a Facebook Event Page.  Austin Sports Expo has posted recurring updates and reminders to this page for several months leading up to the event.  Austin Sports Expo also set up a Twitter Account to mention and engage the most recent exhibitors through Social Media. (Follow us on Twitter @AustinSportsXPO). 

In terms of public relations and media, Upbeat Marketing set up live interviews this week to feature the Austin Sports Expo on News 8 Sports – Active 8 and Fox 7 – Good Day Austin.  In addition, we also received promotion through the Austin 360 Fit City Blog and 104.9 The Horn

Here are a few samples of our PR and Media Promotion!
Fox 7 News – Good Day Austin (December 3, 2010)
News 8 Interview (December 1, 2010) 
Austin 360 Fit City Blog (December 1, 2010)

Learn more about the Austin Sports Expo at

We hope to see you tomorrow at the Palmer Event Center from 10-5pm.  FREE Admission!

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