Last week a new client came to me for help. She had two new business concepts, but she needed help with creative wording. Of course I was enthusiastic to hear about her ideas, so she asked me to help her brainstorm a new slogan/tagline for one business as well the actual company name for the other. For the first business, she felt that her current slogan was too “Websters” and lacked creativity. She needed a name that got the point across but didn’t bore the listeners. For the second business, she was looking for a name that inspired dignity and independence, yet creative enough to stick in a saturated market.
Fortunately she already had the business basics laid out as well as an almost finished business plan. After an animated discussion, I was able to gain a clear understanding of what she wanted to accomplish with both businesses. Now that I had enough detail, I was off to the drawing board!!
I decided to start with a brainstorming session. I’ve found that I am able to think most clearly when I can open my mind in a non-judgemental environment. In other words, there is no judgement attached to how simple or “stupid” my initial ideas may be. In fact, my most creative ideas often stem out of an un-related train of thought or a combination of several “not so perfect” ideas.
The brainstorming process itself actually inspires creativity by allowing you to access ideas and thoughts that don’t enter your mind during your regular daily routine. In effect, a new level of creativity is actually produced!
I found a great article that lays out a few simple suggestions for an effective brainstorm:
Site: SocialMediaToday http://bit.ly/bIx2Zb
- Clear your mind of any thoughts and feelings centered on obligations
- Write your question or focus at the top. Don’t pressure yourself to come up with great ideas. Simply jot down whatever comes to mind, no matter how unconventional or strange it may seem. Many times little epiphanies don’t even have words attached to them. They occur as little blips of insights that you need to translate into words. These are often more valuable than actual statements that come to mind.
- Pay attention to how these ideas feel to you in your gut. Do they feel like something that has been rehashed from another source? Do you experience a strong sense of conviction about them? It’s important to really be genuine and honest about how these ideas genuinely feel to you.
- Put away your paper or journal and let the ideas marinate in your subconscious. Revisit the ideas again the following day and again, see how these ideas and insights feel. You may come up with a flurry of other enhancements and new possibilities. It’s really important to refrain from judging yourself or feeling fearful and constrained by other people’s opinions (i.e. “what will they think).
- Practice jotting down ideas and revisiting them as many times as you can. The more you do this, the easier the process will become. It’s really important to go back to what you have written down so that you can see it with fresh eyes and make any refinements and adjustments as needed.
- Enjoy the process. Try to put yourself in the exploratory frame of mind of being a kid as opposed to an adult trying to get to the next level. The more you can put yourself in this flow, the better the results will be.
The end result of my own brainstorming session was a success and the client was ecstatic with her new slogan and business name. I hope that these ideas have inspired your creative side. Remember, no idea can be considered “stupid” during a brainstorming session…go ahead and get crazy!
For more information, do not hesitate to contact Upbeat Marketing!